Like most people, you’ve probably only heard about edelweiss in relation to The Sound of Music, right? (Flashback to the von Trapps for a lesson in how to say ‘ay-duhl-vise’…) Well, there’s a new type of edelweiss that everyone needs to know and we’re about to spill the secrets on the tiny, powerful plant found in our Drops of Youth™ skincare range.
Loved by many, this unique flower stands strong against the harshest conditions. It’s about time we sing the praises of its incredible benefits for skin.
WHAT IS EDELWEISS?
Edelweiss is a rare mountain flower that grows in Alpine environments. It’s only found at very high altitudes, between 1500 and 3000m, where it defies extreme environmental conditions, including strong winds, frost, and volatile temperatures. For centuries, this tiny flower has been widely used in folk medicine and in Alpine tradition, giving this flower to a loved one is the ultimate expression of dedication.
WHY IS EDELWEISS GOOD FOR SKIN?
Edelweiss produces its own antioxidant, called leontopodic acid. It is this antioxidant that allows the flower to protect itself from all those harsh environmental aggressors we mentioned, helping it to survive and thrive on the mountainside.
Around 80% of the daily damage that our skin goes through is caused by environmental aggressors.* By ‘aggressors’, we mean things like pollution, gases and dust particles, which are not exclusive to the outdoors, but inside our homes as well. Daily exposure to these aggressors can take a toll on the complexion, causing skin to feel dry, dull and sapped of vibrance. So, how do you protect your skin against the impact of these aggressors?
That’s where edelweiss comes in. Remember how it thrives against all odds on the mountainside? Since this tiny flower is such a master of resilience, we made it one of the superstar ingredients in our Drops of Youth™ range.
Our clever Drops of Youth™ routine helps protect skin against pollution and helps smooth the way to a fresh-faced, healthy-looking glow. Ahh, lovely stuff.
DISCOVER OUR EDELWEISS SKINCARE RANGE
Based on our legendary Drops of Youth™ formulas, but now they’re even better, enriched with double the concentration of Edelweiss. Meet your secret weapon to stronger, smoother-looking skin.***
EDELWEISS DAILY SERUM CONCENTRATE
Made with 99% ingredients of natural origin, just a few drops leave skin looking smoother and plumped with 24hr moisture.*** Plus, it helps protect skin from indoor and outdoor pollution.
EDELWEISS LIQUID PEEL
Made with 96% ingredients of natural origin, our Liquid Peel helps to gently exfoliate and lift away pollutants, leaving skin looking smoother, more luminous and feeling fresher.****
EDELWEISS SMOOTHING DAY CREAM
Made with 96% ingredients of natural origin, it only takes a tiny dollop to smooth the appearance of fine lines and leave skin plumped with 48hr moisture.*****
HOW DO WE SOURCE EDELWEISS?
Our supplier, DSM, has been organically cultivating edelweiss in the Swiss Alps for 20 years. At high altitudes, far away from the hustle and bustle, the edelweiss plants benefit from a unique Alpine environment – unpolluted air, high soil terroir and irrigation from pure glacier water – until they are ready to harvest, carefully and responsibly. And when all these elements come together, that helps to ensure a high-quality edelweiss plant rich in leontopodic acid.
HOW DO WE SOURCE EDELWEISS?
It all starts with a tiny flower. Our supplier has been responsibly sourcing edelweiss in the Swiss Alps for 20 years. At high altitudes, far away from the hustle and bustle, the edelweiss plants benefit from a unique alpine environment - unpolluted air, high soil terroir and irrigation from pure glacier water - until they are ready to harvest, carefully and responsibly. And when all these elements come together, that helps to ensure a high-quality edelweiss plant rich in leontopodic acid. We've harnessed this natural, resilient power in our skincare, helping your skin become more resilient, to look and feel stronger, smoother, plumper, fresher and bouncier.
Sources:
*Retinol expressed as Retinol acetate. The radical protection factor (RPF) was measured in vitro by electron spin resonance.
**https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6629960/ ***Skin that looks plump with moisture, with a smooth surface. Skin looks re-energised and refreshed. ****User trial results over a 4-week period: 117 women aged 25-40. *****User trial results over a 4-week period: 113 women aged 25-40.