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What does it do for you?
Reveal your natural, defined curls and coils with our Jamaican Black Castor Oil Curl Activator.
Say hello to defined, strong and bouncy curls and coils everyday with our weightless, easy-to-use Curl Activator. It helps to reduce frizz while shaping your hair with a light and natural hold. Smooth the silky cream through your damp or dry locks for healthy, nourished and stronger looking curls and coils. Jamaican black castor oil is joined by our Community Fair Trade shea butter to keep your curls and coils feeling nourished and hydrated. We’ve also included vegan keratin protein to help strengthen and restore* your curls and coils.
Created in collaboration with our co-creators, a group of people with varied curls and coils, from all over the globe including Brazil, Indonesia, South Africa, the UK and US. Because you can’t understand curls and coils unless you have them!
Our Curl Activator comes in a tube made with 30% recycled plastic. Recycle the tube and cap to show your planet some love.**
*Achieved when used as a full routine of cleansing conditioner, hair mask, leave-in conditioner and curl activator. Visibly repairs hair.
**Where local facilities allow.
After first use:
77% reported their flyaways appeared reduced
74% agreed their hair appeared bouncy
72% felt their hair appeared smoother
70% felt their hair appeared shinier
User trial of 100 respondents with 3A to 4C waves, curls & coils.
1. Use on damp or dry hair to define curls and coils.
2. Divide hair into sections, take a dollop of curl activator and smooth between palms, then evenly distribute product through your hair, section by section.
3. For definition and to deal with flyaways quickly, smooth a small amount over curls and coils anytime.
4. To lengthen curls and coils, apply to wet hair in a downward motion.
5. To get a tousled, airy look, with extra volume, apply to damp hair and shake at the root once dry to boost curls and coils.
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